Writing Content for Conversions

Website content writing does not have to be hard; but there are few ideas that you should consider when creating content for your new site.

A lot of people make a few mistakes when they’re creating website content… And this short post goes over a couple of the most common ones.

Website Content Writing- Write For Your Visitors

The biggest difference between website content writing, and writing an article, for example, is simply this…

Most of your website visitors are scanners, not readers.

In fact, recent studies have shown that only about 15% of all online visitors actually read a website page or post word for word.

In other words, they don’t read every word that you create; but they scan your website searching for two key things.

1- They are either looking for products or information…

2- They are searching your website page or post to see if it contains the products or information that they are looking for…

It really is nothing more than that.

Website Content Creation- A Couple of Tips

So think about that when you are writing content for your website. copywriting

And ensure that you’ve done your keyword research correctly so that your website visitors are actually on the correct page of your site.

The bottom line… if you want to engage your visitors, you have to give them exactly what they want. And give it to them fast.

Or they will bounce off your site and head back to the Google results to find what they are looking for.

How do you do this? Here’s a couple of tips…

  • Put your most important information first And try to ensure that the keyword that your page or post is about is included in the very beginning of your first paragraph.
  • Keep the trivial details a little bit lower in your website content. In other words, if somebody comes to your website looking for the “cheapest blue widgets”. Make sure that your opening headline contains the keyword “cheapest blue widgets”. Then in your opening paragraph, include the details of your cheapest blue widgets like price, what they are made out of, and what size they are. You can detail your unique manufacturing process that ensures your cheap blue widgets are the best on the planet later on in your content.
  • Find out exactly what people are looking for before you even start your website content writing.

How can you find out exactly what content people are looking for?

Here’s a simple free tool that you can use that allows you to find out what people in social media are sharing.

And you can use this information to help you with your website content creation.

For example, if you see that a piece of information or a great webpage or a nice article has been shared on Facebook 7000 times…

Then you might want to create some website content on that exact topic.

Naturally, you don’t want to copy and paste or anything… But use that topic as inspiration for your own unique post for your own website content.

There is a free tool available to you to help with this and it is called…

BuzzSumo

And it is simple to use.

You simply enter your keyword in the search bar at the top, and BuzzSumo gives you in-depth social media stats in a simple to use and easy to read dashboard.

You’ll be able to uncover the most shared content online, along with the people writing the content that is getting shared.

You can even click on the link in BuzzSumo, and go to that content, and get an idea of exactly what it is about. So you can create something similar for your own site.

There are number of different things you can do with this tool, and website content creation is a piece of cake once you have a topic that you know people are interested in.

Get into this cool little application and start playing around with it.

You’ll be surprised by what you find; and it makes writing content for your website a little easier since writer’s block is eliminated because you now have an idea of what people are looking for in your content.

Also use the “Advanced Search” tool in BuzzSumo.

You’ll see that you can pull up some really cool info that will make your website content writing fast & easy by using this free application.

Check it out for yourself by clicking on the link below…

BuzzSumo Free App